Solar Installation Leads
Homeowners Are Researching Solar Inside AI Agents. Now They Can Find You.
Scutara matches your business to homeowners whose agents are actively shopping — the roof, usage history, timeline, & financing all collected and delivered before you pay for anything, with access to the direct customer relationship the moment of reveal.
The Case
Why solar, why now, and why this channel
What Winning a Customer Costs You Today
Customer acquisition cost (CAC) is everything it takes to sign one customer, including marketing, lead generation, sales commissions, and sales overhead.
What It Costs to Sign One Solar Customer Today
$7,812 Up 40% From Last Year
84 cents per watt × 9.3 kW average system
Sources: Wood Mackenzie US residential solar CAC outlook 2026 (84 cents per watt); Berkeley Lab (9.3 kW average system). The expense split and Scutara figures are illustrative estimates.
What Changes Using Scutara
| Question | Buying leads today | With Scutara |
|---|---|---|
| How demand reaches you | You buy a contact and start dialing. Whether they wanted solar this month is your problem to discover. | A structured request arrives, matched to what you install and where you work — roof, bill, timeline and payment method already on it. |
| Who else gets it | Three to ten competitors bought the same contact. First to dial usually wins, regardless of fit. | Every installer on Scutara who serves the area can see the request and send a proposal. The homeowner picks the ones they like, so the best proposal wins based on quality and match, not the fastest dialer. |
| Who owns the customer | The aggregator owns the relationship and the brand. You are one option on their list. | You do, from the moment they pick you. Name and address arrive and the conversation is yours. |
| What you pay for | Every contact, including the ones that never had a chance. | Opportunities that advance. The dead ends cost you nothing. |
Why Homeowners Use an AI Agent for This
Identity is the price of a quote.
Solar has no published price, so the only way to find out what a system costs is to ask. Asking means surrendering a name, a phone number and an email — which are then resold to three to ten companies and dialed for the next ninety days. A great many homeowners simply decline that trade. They want the number, not the barrage, so they never fill in the form — and they never appear in anything a lead vendor can sell you. That is the demand Scutara opens.
And a solar quote is not a light disclosure. To be priced at all, a homeowner has to hand over
- Roof condition, orientation and shading
- Utility bill and consumption history
- Cash or finance intent, how they intend to pay
What Happens After the Form
20+
calls and 30+ emails from a single quote request
Lead-industry benchmarks, 2026
35,378
FTC Do-Not-Call complaints in energy and solar alone
FTC National Do-Not-Call Registry Data Book, FY2025
$30M
largest TCPA settlement paid by a solar installer
Final approval, Aug 2025
What the Homeowner Gets
They Ask Once
The agent assembles roof, usage, timeline and payment method a single time, then puts that same complete request in front of every matched installer. Comparing more installers stops costing more exposure.
They Compare Without Exposure
Real price ranges come back from installers who want the job — with no name, phone number or email entering a market where contacts are resold three to ten times and dialed for ninety days.
They Choose Who Learns Who They Are
Name and address go only to the finalists they pick, at the moment they pick them. Every other installer remains a conversation that simply ended.
How It Works
The mechanics, once you are in
How a Solar Deal Happens Here
- 1
The Request Arrives Complete
A homeowner's agent posts a full solar request. An automatic roof check adds size, angle, shade and usable panel count, so the request lands with the technical detail you would otherwise send someone to gather.
- 2
You See the Ones You Can Serve
Matched on service area, system size and the equipment you actually install. No auction, no bidding for position.
- 3
You Reply With a Summary Proposal
A price range and a full initial proposal, delivered inside the agent conversation. It is a starting point, not a binding quote. You confirm the final design and price after the site visit. No dialing, no voicemail, no race to be first on the phone.
- 4
They Choose You, Then You Meet
The homeowner releases their name and address to the installers they have selected based on initial proposals, and you book the site visit.
What You Pay
Current offer: 5 free conversions. Claim Offer
There are three points of engagement. You only pay on the last one, conversion.
- 1
Lead Selection
You are matched on location and the solar services you provide. Each request arrives as a robust request for proposal, with roof specs and, in most cases, 12 months of usage history. You choose which ones to pursue. Nothing has been promised yet.
- 2
Identity Reveal
The homeowner chooses you and releases their contact details.
- 3
Conversion
The deal closes.
You Only Pay on Conversion
A purchased lead costs you the same on every contact, including every one that never becomes anything. With Scutara you only pay when the lead actually converts, reducing your leads cost and risk.
The Questions Your Team Will Ask
For Your Engineering Team
Scutara is MCP-native with three dependencies. Your existing catalog and pricing formats go in unchanged — there is nothing to rebuild.
Designed to sit alongside the tools you already run
- Aurora Solar
- OpenSolar
- Enerflo
Documentation is public and ungated. Your team can evaluate the integration without talking to us first.
- needs-mcp
- what the buyer wants
- products-mcp
- what you sell
- convo-mcp
- anonymized messages
- dependencies
- 3
- catalog format
- yours, unchanged
- docs
- public, ungated
- integration
- weeks, not quarters
- Validated End to EndTwo independent agents, registration through conversion
- Three Issued U.S. PatentsPrior art to December 2020
- Secure Identity VaultNo tool can ask who the counterparty is
- Neutral by StructureNo inventory, no consumer agent
Become a Launch Partner - Claim Your 5 Free Conversions
Launching early December 2026
We are onboarding the first cohort of installers now.
- Fill out the form with your work email and your solar contractor license number.
- We match your email domain and license number to your business to validate ownership. Most Nevada solar installer businesses have been preloaded into Scutara, simply login and confirm your details.
- If both match and no one has claimed the business yet, we email you an invite to set up your account.
- If information doesn't match, or you use a personal address like Gmail, we'll reach out to confirm the business is yours.
- If your business has already been claimed, we'll contact you to make sure it was somebody within your business.